About Us - Mission/Values


Mission Statement

With considerable energy and drive, Zeroday will focus on providing high value, economic and comprehensive water and wastewater treatment and process chemicals and equipment to our smaller and medium sized customers.  We separate ourselves and rise above our regional competitors by providing outstanding support and service and by developing and supplying high quality, effective products and integrated product package solutions.  Our culture is defined by our innovation and rapid proactive response to better ideas that allow us to offer the most cost effective scaled products and programs to resolve our customer problems, help them capture new opportunities, improve their process performance, reduce their costs and increase their profits.

Our business plan is to achieve dramatic and sustainable growth that requires inculling into our business culture that we will always and without fail conduct ourselves individually and in the management of our business with utmost integrity and character; this is a fundamental foundation to ensure our success and long term business sustainability.  Zeroday’s employees, customers, suppliers and vendors are our lifeblood and structure and that to be successful, Zeroday must treat all stakeholders with respect and professionalism.  By effectively and positively responding to all stakeholder support efforts, we all will achieve our goals and endeavors.

Zeroday Approach

Zeroday has established a foundation of guiding principles that are necessary to our success and allows all those associated with Zeroday an opportunity for achievement of their goals:

  • We will always conduct ourselves as individuals and as a business with the highest levels of integrity and professionalism with ABSOLUTELY NO VIOLATIONS TO THIS RULE.

  • Unfailingly support our employees, customers and all stakeholders, consistently treating all with respect.

  • Tremendous focus on innovation and continuous improvement in our business approach, customer solutions, and product and program developments.  Always keep our eyes and ears open to great ideas and make sure we creatively recognize and implement new ideas that drive Zeroday forward as a market innovator.

  • We will unfailingly and continuously develop and improve our strong lines of unique and effective treatment products scaled for our customer base and marketed under Zeroday’s label.

  • Ensure that we provide significantly and measurably greater customer value compared to competition.

  • Provide customer help and sales opportunities FAST, COMPLETE … and NOW!  Respond to customers and suppliers immediately and consistently.

  • Help our suppliers help us be the most successful we can be; treat them as true partners by making sure they are also successful.  Develop and maintain strong alliances with key suppliers, vendors and stakeholders. 

  • Be highly impatient and unsatisfied with present results; continually strive for higher quality and quantity of work, generation of more quality sales, and development and use of increasingly more effective products, programs and lines.

  • At all times, all employees and reps will take personal responsibility caring for our customers, capturing business opportunities, maintaining strong stakeholder relationships and improving our business.  We individually and as self organized teams focus on making our business more responsive, efficient and effective.

  • Never forget to properly and sufficiently reward those who take Zeroday to the next level; ALWAYS, ALWAYS REMEMBER WHO MAKE US GREAT.

  • Do not forget to CELEBRATE our achievements!